Writing Articles to Promote Your School
Studying.it offers a free platform to break into search engine rankings throught what the web loves the most:
Articles = Interesting Content = Readers = Potential Clients = Success!
What do you need articles for?
- Interest readers and potential clients to your school, programs & activities!
- Boost rankings to your site investing just your time & ideas.
- Express your business and identity on the web.
- Tell something why would choose your school?
Understanding the importance of articles
Schools owners and directors must quickly understand the importance of *content*, the static pages of your site as have experienced over time strive to get little or no rankings on major search engines, why? Because self direct promotion is no longer the key to success! If you keep presenting your school with the overly used scheme: site > presentation > courses > where we are and what we do, will get you nowhere, there are already hundreds of sites doing the same thing, over and over again!
The way to success
If you take a different approach and start creating content that will do interest people / potential students you are one step away to success. It is cost free, it’s interesting, fun to do & it’s magnetic to the web. If you do stop for one second thinking what the web awards the answer is easy real time, fresh content, uniqueness and updates. You articles on Studying.it will always appear under your username, if you entertain people with your updates they will always come back to read your stuff.
What shuld I write about?
If you are a language school you can start writing content about Italian Grammar for example, give some free lessons NOT at the professional level (people will come to your school to get that deep). Write articles about the Alphabet, Articles, Verbs, Tenses, about anything that is easy to follow review and suggest suitable books for beginner / advanced levels.
If you are an Art School interests your readers with reviews on famous sculptures, describe some cool techniques, write about how a famous statue changed or initiated a current, write about a particular detail of a statue, write write write.
If you are a cooking school give recipes, present the work of your students, video lessons, weekly recipes, review restaurantes, announce events etc.
In general as little self promotion write about your school’s activities, focuses on special courses, success stories of your students.
How often should I write?
The answers is simple, write anytime you want your articles to appear on the web. If you write nothing you will no rank, if you write a lot and intersting topics you will be always present and always visited, it’s all up to you & where you want to go.
Picture courtesy of barelyfitz, ul_marga